Social Media Executive

at Outdoor & Cylce Concepts LTD (view profile)
Location Kemble, Malmesbury, United Kingdom
Date Posted 24th February 2020

Description

Are you passionate about delivering a brilliant customer service? If so, we’re looking for a ‘Social Media Executive’ to join our team. Outdoor and Cycle concepts is made up of the well-known high street brands: Snow+Rock, Cotswold Outdoor, Cycle Surgery, and Runners Need. We’re united by our passion to deliver outstanding customer service and to encourage everyone to enjoy the outdoors, sustainably.

As a Social Media Executive your key responsibilities will include:

• Driving customer engagement and advocacy via social media channels (Facebook, Instagram, Twitter, YouTube, Google+)
• Being accountable for developing a social content calendar from the existing brand content calendars and plans. From this you will build daily and weekly posting schedules and manage delivery of this
• Managing and developing social media platforms, proactively managing posting schedules and customer comments, and developing appropriate responses using brand tone of voice guidelines on a day to day basis
• Setting and measuring against brand KPIs and optimising campaigns to deliver effective campaigns
• Day-to-day management of social media channels delivering both planned content and reactive responses to topics, conversations and relevant trending posts
• Creating content and developing social campaigns with the marketing and content teams
• Planning and delivering social media post schedules including messaging around:
o The Brand
o Seasonal campaigns
o Supplier Brand/Category/Product messaging
o Promotional
o Tactical
o Curated content
• Delivering communications across channels, tailoring the message content in-line with target audience
• Building relationships with key influencers to include customers, bloggers, brand ambassadors, partners and online media raising awareness of the brands
• Monitoring competitor activity and providing updates on key trends in social media and new initiatives
• Reporting on social media performance: community growth, reach, engagement, traffic etc. Sharing key learnings and successes

Role Requirements

• Minimum of 2 years’ experience working as a Social Media Executive or Community Manager
• In-depth understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, Google+) and how each platform can be used to develop awareness and engagement with audience
• In-depth knowledge of at least one of the O&CC activities
• Confident in using and interpreting data from Google Analytics
• Experience of planning, writing and publishing social media content
• Experience of managing and maintaining social media campaigns in a business environment with proven success
• Ability to provide social media performance reporting and analysis
• Experience of social media and analytics tools such as Hootsuite, Facebook Insights, Google Analytics
• Educated to degree level

Benefits

• Generous Staff Discount Scheme
• Up to 25 Days annual leave plus the national Bank Holidays + the option to buy and sell annual leave
• Incredible Cycle to Work Scheme
• Eyecare vouchers

To encourage our people to get outside, we have regular camping trips, weekly running clubs, office yoga and outdoor meetings, as well as partnering with loads of amazing brands and outdoor enthusiasts such as The National Trust, The Ramblers, BMC, and many more! Our employees live our values and love all things outdoor, click here to see how we spent our winter: https://youtu.be/ue9ucq2SRyA

At Outdoor and Cycle Concepts we believe people are happier when they actively escape outside. Want to join our team and inspire the nation?

We are particularly keen to hear from members of the Explorers Connect community so please mention Explorers Connect in your application.