Marketing Manager for Pioneer Travel Company

at Brown + Hudson (view profile)
Location Notting Hill, London, United Kingdom
Date Posted 10th May 2019
Category Manager
Sales & Marketing
Job Type Full-time

Description

An exceptional opportunity has arisen to join one of the world’s most original and creative travel companies. This company’s reputation is founded on challenging the status quo and thinking differently. By focusing obsessively on our clients, and applying uncommon originality and insight, we create uniquely transformative and legacy-rich journeys and travel experiences.

Working within a dynamic, friendly and start-up-minded team, the role offers considerable scope for someone with impeccable travel credentials to develop and take ownership of one of the company’s key regions. The role is ideally suited to an intelligent, self-motivated professional looking to develop their creative skills while challenging conventional notions of luxury within travel.

Job Requirements

  • 3 -5 years of multidisciplinary marketing experience
  • Experience of dealing with high and ultra-high net-worth individuals
  • Client-side understanding of the marketing requirements of a niche luxury travel brand
  • Understanding of analytics, SEO, PPC, CMS (Expression Engine) and best practice
  • Entrepreneurial drive
  • Constant creativity - an ability to generate ideas and inspire others to do so too
  • Unconventional, conceptual thinker and problem solver
  • Obsessive attention to detail and big picture thinking
  • Someone who is hard working, who seeks excellence and continuous improvement
  • An articulate individual with irreproachable written English and impeccable personal presentation
  • A cultured reader, a thinker most likely with a liberal arts background

Principal Duties & Responsibilities

  • Lead the company’s overall marketing strategy - online and offline
  • Prepare annual marketing budget and maintain up to date costings and ROI reporting
  • Implement the relationship marketing strategy (prospects, clients, affiliates, partners etc.) to ensure prospect acquisition and client retention
  • Proactively liaise with trip planning and generate own content and big story ideas for PR
  • Monitor our social media strategy and website analytics and adapt where relevant
  • Develop and execute a website traffic, content and PPC strategy
  • YouTube video production and development of a membership site
  • Design and implement a limited number of public & private events to connect with clients and their influencers
  • Manage Copywriter/Marketing Assistant and external resources to write concepts, itineraries, marketing materials and content to answer journalist requests
  • Monitor competitive activity and impact on Brown + Hudson proposition
  • Campaign analysis and evaluation reporting across all channels, supporting future planning
  • Website back-end development and management

The Offer

Salary:

  • £35-45K p.a. basic (subject to experience)

Bonuses:

  • Additional payments based on new business partnerships generation

Other benefits:

  • Birthday off after 3 years of service, then 1 day off per year of service above that (max 5 days)
  • On-site kitchen equipped with fridge, microwave, toaster, free tea and coffee
  • Travel Insurance for business trips and personal travel connected to those
  • Travel industry rates for airfares, accommodation and travel
  • Family and friends ‘discount’ for Brown + Hudson bookings
  • Discounted prices on particular outdoor travel apparel brands and products
  • Membership of the Royal Geographic Society
  • Membership of Abundance Digital Community – for future tech insights
  • Friendly office dog called Messi!

Holiday:

20 days paid holiday per annum plus statutory public holidays

Location:

The position is based in Notting Hill, London (from time to time the role will require international travel for attendance at travel trade shows, to meet with foreign partners or for research and guiding purposes)

Working hours: 09h00 to 17h00 – Monday to Friday

Interested? Great. Send a CV and covering letter through to [email protected] for attention of Paul.

We are particularly keen to hear from members of the Explorers Connect community so please mention Explorers Connect in your application.